Style is intelligence
In then end it will be about those who manage to keep people's attention. And those who can't.
I think that's where honesty comes in - which is no bad thing.
Invention
Last year we obtained the patent in the United States for a bottle top lid (the sort you would find on a coke bottle for example) but the bottle top we designed can talk - or sing
This is perhaps the design which interests me the most. Having conceived the invention I worked with a gifted engineer, Peter England, to create the final product.
In that sense I count him as the designer and me as the mesmerised onlooker.
Our timing could be spot on. Read this from Marketing Magazine, March 2009:
Emotion
“If we can discover the meaning in the trilling of a frog, perhaps we may understand why it is for us not merely noise but a song of poetry and emotion.”
